Estheria Cosmetik Inovatif — Company Profile
Redesigned and developed a corporate website for a cosmetics manufacturer, improving its digital presence, SEO, and accessibility.
Background
Estheria Cosmetik Inovatif is a cosmetics manufacturer providing end-to-end services, from research and formulation to quality control, packaging, and delivery. Its previous website had not been updated for years and no longer adequately represented the company's capabilities and credibility.
My Contribution
I handled website development from translating client requirements into implementation through deployment, SEO work, and Google Ads setup. The website presents the company's services, product offerings, manufacturing processes, and certifications.
Challenges
The development involved frequent revisions, changing requirements, and a rebranding process over approximately two months. I worked closely with the client, discussed new requirements, and iterated on the website based on their feedback.
Results
Improved the PageSpeed Insights SEO score from 91 to 100 and the Accessibility score from 73 to 93.
Key Learnings
The project reinforced the importance of client communication, adaptability, and understanding changing user and business needs.